The Importance of building Player Identity!
"Change with the times by all means, but don’t devalue the game or the match-day experience" Phil French
Digital Marketing
Over recent years I have focused a lot of my time to Online Marketing and Advertising, this is due to the interactive nature of the World Wide Web and the unique qualities of Digital Marketing in terms of delivering measurable and focused marketing campaigns.
Because digital marketing campaigns are becoming more of an essential part of any players marketing strategy if you don’t have one you are definatly missing out on a very large focused audience which is online 24 hours a day, 7 days a week and 365 days a year.
I can also help you to develop a websites and online partnerships not only to improve your player profile and reputation, but also to Interact and capture information form your fans and followers, which will in turn help you to help them!
Sports Marketing and PR
I have gained over 15 years hands on experience in sports marketing and sponsorship management to to raise profiles and maximise commercial opportunities.
Currently I am involved with a sports marketing research unit created by department heads at The University of Huddersfield. We are concentrating on customer satisfaction for supporters and the match day experience. If you are interested in this type of research for your own organisation, no matter how big or small contact me on events@robbiepaul.com
As well as Marketing I also offer Public Relations campaigns which are focused on connecting with sports fans . I find PR as exciting as Marketing and I am currently putting these new found skills into practice on a number of projects.
